thefoodpeople creative team research, identify and bring to life the latest food and beverage trends across the world.
As Creative Head, Kateline leads the team who analyse data from around the globe from independent restaurants to virtual bars and professional chefs to the latest trend influencers. Spotting key trends before they grow mean we can identify opportunities to keep ahead of innovation and continue to inspire and delight consumers.
With a decade’s experience in kitchens, retail and food service product development, Kateline ensures each trend spotted is used to inspire food businesses to create relevant new product ideas. She believes the most exciting edible innovations should be brought to life through trends, innovation experiences and food safaris. Seeing products in real life, tasting and interacting with food and drink is the best way to be inspired and understand what the customer sees.