James is an experienced director of business development with a demonstrated history working in the beer, wine and spirits industry. He is a strong business development professional, skilled in marketing management, negotiation, food & beverage, market planning, M&A and business planning.
James launched Red Bull in the UK, and went to work with Tiger Beer in the UK before he was head-hunted to work with Modelo. He then moved to Halewood International and to award winning Gin brand Aber Falls. James is currently setting up and building a whisky distillery from scratch in north Wales.